Curate Texting - Getting Started

Curate Texting gives your team a dedicated US local phone number for sending and receiving customer text messages directly in Curate.

Before you can select a number and begin texting, your business must complete the US business text messaging registration process. This registration is commonly called Application-to-Person 10-digit long code registration, or A2P 10DLC.

Our text messaging vendor, regulatory agencies, and mobile carriers require this information to verify your business, understand how you will use texting, and help protect customers from spam.

You can set up Curate Texting when:

- Text messaging is included in your Curate subscription.

- You are an Owner, Admin, or Super Admin for your Organization.

- Your Curate user profile has an email address that can receive registration updates.

Curate Texting is configured at the Organization level. Your registration, phone number, and texting identity are shared across your Organization rather than configured separately for each user or branch.

Gather accurate, current information about your business before starting. The registration forms may ask for:

- Your legal business name or proprietor information.

- Your Employer Identification Number (EIN) or Canadian Business Number (CBN), if applicable.

- Your business type and industry.

- Your registered business address.

- Your public business website.

- Contact information for an authorized business representative.

- Public links to your Terms of Service and Privacy Policy.

The information should match your official business records. Inaccurate or incomplete information can delay registration or cause it to be rejected.

Important: You are responsible for reviewing every answer, including answers prefilled by Curate for your convenience. You are responsible for confirming that the submitted information is complete and accurate.

Curate Texting is intended for communications about active customer relationships, including:

- Projects and event updates.

- Proposals and order updates.

- Payment reminders.

- Customer-support communications.

Curate Texting is not registered or approved for:

- Marketing campaigns.

- Promotional messages or discounts.

- Lead generation.

- Unsolicited sales outreach.

Using Curate Texting for unregistered content may cause mobile carriers to block messages or suspend your texting registration.

To begin:

Curate automatically prepares the messaging account used by your Organization. You do not need to create or connect a separate account with our text messaging vendor.

Setup has four steps:

You may be asked for some information more than once. This is expected because each registration is reviewed separately.

The registration forms are securely provided by our text messaging vendor inside Curate. The exact questions may change as business messaging requirements evolve.

Before clicking Get Started, select the option that matches your business:

- Corporation, Government, Co-Op or Partnership: Choose this if your business falls into one of these categories. This also includes LLCs and nonprofit organizations.

- Sole Proprietor with business tax ID: You have an Employer Identification Number (EIN), Canadian Business Number (CBN), or equivalent business tax ID.

- Sole Proprietor without business tax ID: You operate as a sole proprietor in the United States or Canada without a business tax ID.

Important: Sole proprietors with a business tax ID must register with their business tax ID. Choose the “without business tax ID” option only if you do not have a business tax ID, not because you don’t have the number available.

Once you select your business type, click Get Started to begin Brand Registration.

Your selection is saved when setup begins. If you selected the wrong business type, contact Curate Support before continuing.

Your Brand is the business identity associated with your Curate Texting number.

Curate prefills:

Confirm that the prefilled business name matches your legal business name. If it does not, correct it before submitting the form.

Curate Texting is configured for lower-volume business messaging, so the additional message-volume questions are skipped. If you expect unusually high daily messaging volume, contact Curate Support before submitting your registration.

After your submission is saved, Curate returns you to Curate Texting Settings. Select Check Status to retrieve the latest review result.

Your Brand must be approved before you can continue. Review usually takes a few minutes, but manual review can take seven business days or longer. You should receive an email at the email address you entered during registration. To check the status of your registration go to Settings → Integrations → Curate Texting, select the gear icon, then select Check Status to retrieve the latest registration status.

If you selected Sole Proprietor without business tax ID, you must also complete mobile verification:

Your Brand must be approved and mobile verification completed before you can register your Campaign. Contact Curate Support if the verification text does not arrive or has expired.

Once your Brand is approved and any required mobile verification is complete, select Continue Setup in Curate Texting Settings to begin Campaign Registration.

Your Campaign describes how your business will use Curate Texting. There are many ways businesses use texting; your Campaign is simply the registered description of what you plan to send and how customers consent to receive it.

Curate prefills the Campaign with the supported operational use case, including:

Curate may also prefill your Terms of Service and Privacy Policy links when you have already saved them in Curate Texting Settings.

Review all prefilled Campaign answers carefully. Confirm that they accurately describe how your Organization will use texting, and replace or complete any missing Terms of Service or Privacy Policy links before submitting.

For details about collecting text messaging consent from your customers, and the consent workflow referenced by the Campaign, read Curate Texting: Opt-In End User Consent Workflow.

Curate prefills information to reduce repetitive data entry. Prefilling does not guarantee that an answer is correct or will be approved.

The person submitting the registration is responsible for:

After your submission is saved, Curate returns you to Curate Texting Settings. Select Check Status to retrieve the latest review result.

Your Campaign must be approved before you can continue. Campaign reviews can may be completed in under an hour or within half a day, but timing varies. Some reviews can take several business days or longer.

You should receive an email at the email address you entered during registration. To check the status of your registration go to Settings → Integrations → Curate Texting, select the gear icon, then select Check Status to retrieve the latest registration status.

Some rejected Brand and Campaign registrations can be reopened for correction.

When self-service correction is available:

Curate reopens the existing registration rather than creating a replacement. If the registration cannot be reopened, Curate will direct you to contact Support.

Phone-number selection becomes available after your Campaign is verified.

To select a number:

Curate purchases the number, connects it to your Organization, and activates Curate Texting. One Curate Texting number is supported per Organization.

Availability is not guaranteed for every area code. If no numbers are available, search using a nearby area code.

Your Curate Texting phone number is assigned to your Organization for use only while Curate Texting remains active. The number is provisioned and controlled by Curate through our text messaging vendor; it is not owned by your Organization.

Curate Texting phone numbers:

Releasing your number or disconnecting Curate Texting permanently gives up your Organization’s right to use that number. The number may be returned to the available number pool and assigned to someone else, and Curate cannot guarantee that it can be recovered.

Before releasing a number or disconnecting, update any websites, email signatures, printed materials, forms, or customer communications that reference the number.

Your Organization must have valid customer consent before sending text messages.

After Curate Texting is active, you can open a contact and select Request SMS opt-in. Curate opens an editable email draft that:

The email itself does not create SMS consent. Consent is recorded only after the contact texts the accepted keyword from the mobile number that should receive messages.

A contact who previously opted out must text START to resubscribe. JOIN does not remove the carrier's existing opt-out block.

Read Curate Texting: Opt-In End User Consent Workflow for the complete consent process.

When a contact has validly opted in through another method, an authorized Curate user may select Record External Consent.

The user must:

External consent cannot override an opt-out. A contact who opted out must resubscribe by texting START.

Curate Texting currently supports US phone numbers in the North American ten-digit format. Common formats such as the following are accepted:

International numbers, extensions, letters, premium 900 numbers, and numbers with too few or too many digits are not supported.

A correctly formatted number is not necessarily a mobile number. If the destination cannot receive text messages, delivery may fail.

Use Settings > Integrations > Curate Texting to:

Releasing a phone number is permanent. Texting from that number stops immediately, and the number may later be assigned to someone else.

Disconnecting Curate Texting permanently closes the messaging account associated with your Organization and releases its assigned phone number. This action cannot be undone.

Contact Curate Support before releasing a number or disconnecting if you are unsure about the impact on your Organization.

The previous registration may still be under review. To check the status of your registration go to Settings → Integrations → Curate Texting, select the gear icon, then select Check Status to retrieve the latest registration status.

Your Campaign must be verified before phone-number selection appears. If it is verified but no numbers are available for your preferred area code, search a nearby area code.

Check that:

The button is not shown when the contact is already opted in because no additional consent request is needed.

Go to Settings → Integrations → Curate Texting, select the gear icon, then select Check Status. If your registration requires corrections, select Continue Setup, when available, to review the feedback, make corrections, and resubmit. Contact Curate Support if you cannot reopen the registration.

Contact Curate Support for help with registration, account status, or registration-review issues.